Topic

First-Party Data

Branding/Marketing
Dewar’s’ Social Media Targeting Strategy and Evolving Media Mix

While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand Dewar’s is relying on social media—specifically Meta—to find new audiences.
Technology
Colgate-Palmolive’s Remains Focused on Testing First-Party Data Strategies

Despite Google’s announcement decision to scrap third-party cookie deprecation, Colgate-Palmolive continues to test and invest in first-party data strategies.
Digital
Brands Are Tapping First-Party Data Strategies Post Third-Party Cookies

With the onset of Google Chrome’s third-party cookie deprecation, brands have been focusing on bolstering their first-party data strategies in the meantime.
Data & Analytics
INFOGRAPHIC: Industry Pulse Survey on Privacy and Data

Sixty-four percent of marketers surveyed said they are somewhat or very prepared for a third-party cookie phase-out.
Technology
10 Types of Alternative IDs Designed to Replace Third-Party Cookie Attribution

Ten alternative IDs in the marketplace right now, plus the type of attribution they’re best suited for.
Data & Analytics
How Budweiser’s World Cup Campaign Supports First-Party Data Collection

Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.
Data Driven ROI
General Motors Partners With NBCU, Advances First-Party Data Strategy

How General Motors is making progress with its first-party data strategy.
Data Driven ROI
How The New York Times’ Data Strategy Enables a Full View of the Customer Journey

How The Times’ data strategy supports a view of the customer journey from end to end.
Data & Analytics
First-Party, Second-Party and Third-Party Data Defined

An explainer on first-party, second-party and third-party data.
Data & Analytics
Stop & Shop’s Ecommerce-Focused First-Party Data Strategy

Lessons learned from Stop & Shop’s early-adopter approach.