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Five Aspects of a Killer Ecommerce Merchandising Strategy

The Digital Twin of the Customer (DToC) Approach to Data Collection

How to Create a CRM Strategy Roadmap

Securing Funding for Martech Solutions: Three Ways to Approach Your CFO

Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities

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Twilio Survey: Top Consumer Pain Points When Dealing With Customer Support

Four Ways Artificial Intelligence Can Augment Human Creativity in Marketing

Google Postpones Third-Party Cookie Phase-Out to Late 2024

DOOH Campaign From American Express Leverages QR Codes to Support Small Businesses

Using Product Data to Enhance Omnichannel Growth for CPG Brands

How Levi’s Integrates AI Processes Into Its Marketing and Data Strategies

How The New York Times’ Data Strategy Enables a Full View of the Customer Journey

First-Party, Second-Party and Third-Party Data Defined

How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers

CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley

American Express Eyes Marketing Mix Modeling for Post-Cookie Attribution

Pinterest Unveils New Ecommerce Tools for Brands

How Companies Are Leveraging Data Clean Rooms for Privacy-First Marketing

Three Ways Programmatic Advertising Could Evolve in 2022

How the Marketing Industry Can Navigate Supply Chain Issues

Google Brings Privacy Sandbox to Android Devices

How 12 Brands Engaged Target Audiences With Virtual Events
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