Engagement Archives - Page 6 of 7

Real Time Engagement and Cohort Marketing

Cohort marketing is the fluid engagement of consumers based on customer-centric, emotion based feedback captured in real-time and delivered throughout the journey.

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Chief Marketer Asks…Which Brands Are Best at Customer Engagement?

Chief Marketer asked four marketers to share some thoughts on which brands they think are doing a great job creating customer engagement online and offline.

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Atlanta Falcons Transforms Fan Experiences: Webinar

The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.

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The 5 Symptoms of Bad App Marketing

Unfortunately, many app marketers are still struggling to bring together the right insights and systems to provide the best possible experience.

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4 Steps to Mastering the Customer Experience Pathway

To get inside customers’ heads, use interviews, installation ride-alongs and focus groups to create a customer experience pathway.

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How to Transform Your Customer Engagement Strategy

Learn how to capitalize on real-time data for better customer engagement in a free live webinar.

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Sharknado 3’s Storm of Marketing Tie-Ins

It’s okay, you can admit it: Either live or on DVR, you watched “Sharknado 3: Oh, Hell No!” this week. And you flippin’ loved it.

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Who You Need for a Great Content Marketing Team

Do you have a huge bench of seasoned writers, editors and analysts on your content marketing team? Or, more likely, is it just you, you, and, well…you?