How to Transform Your Customer Engagement Strategy

Posted on by Beth Negus Viveiros

customer-engagement-people-300Customer engagement is a difficult thing in today’s world. Sure, there are numerous channels brand can use to interact with customers. But knowing what channels your audience really wants to use to engage with you and when can be tricky.

After all, some customers like to communicate with brands—and each other—solely online, via social media and email. Others, believe it or not, still prefer the written word and print.

Real-time data can help marketers identify and capitalize on those opportunities. Learn more in the free live webinar “The Data Revolution: Transforming Marketing With Analytics & Real-Time Customer Engagement” on Wednesday, Aug. 12 at 2 p.m. ET.

Thought leader and AMA book prize winner Mark Jeffery and acclaimed author and industry commentator John Timmerman of Teradata Marketing Applications will offer actionable insights into how you can dramatically improve the performance of your marketing and surpass customers’ expectations. They’ll use real-life examples to showcase how brands can use real-time data to engage customers and take your social and content marketing strategies to the next level.

To be successful, marketers must deliver on their brand promise and offer customers content and experiences that are relevant and speak to their needs.

An integrated omnichannel marketing strategy can improve customer engagement, by remembering customers across channels and assisting brands to respond accordingly, notes Timmerman. “Omnichannel marketing enables the brand to deliver a consistent and value-rich experience.”

There are a number of different types of experiences a brand can have with a customer or prospect. Planned messages are those the marketer schedules, based on what value they can offer the consumer, while insight-driven messaging uses customer insights to determine the next best message to give the customer or prospect in a series. Interactive messages, meanwhile, are driven by interactions with a customer on the spot in real time.

“The only sure route to value is becoming one with customers and their experience, regardless of channels or platform,” Timmerman says.

For more, join us for a free webinar sponsored by Teradata, “The Data Revolution: Transforming Marketing With Analytics & Real-Time Customer Engagement,” on Wednesday, Aug. 12 at 2 p.m. ET. Click here to register.



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