Direct Mail
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Agencies
Meet the Broker: Anjali Mehrotra
Today we meet Anjali Mehrotra, account director in the list brokerage services division at the Cornerstone Group of Companies in Canada.
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Agencies
USPS Proposes New Standards for Most-Used Services
The U.S. Postal Service has proposed service standards for its market-dominant products, something it must establish by Dec. 20.
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Agencies
Live From DMA07: InterContinental Makes Over Loyalty Communications
Several years ago the InterContinental Hotels Group ripped up the strategy for its mailings to loyalty members and started from scratch.
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Agencies
Live From DMA07: Greco Calls on DMers to Post Opt-Out Notices on Each Mailing
As part of an effort to head off increasing calls for do-not-mail legislation, DMA president John Greco yesterday called on all direct marketers to begin putting opt-out notices in all their mailings.
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Agencies
Credit Card Mailings Fall Slightly in 2007: Mail Monitor
U.S. households will receive approximately 5.3 billion offers for new credit cards during 2007, a slight decrease from 5.76 billion in 2006, according to Mail Monitor, the credit card direct mail tracking service from Synovate.
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Carpeter Flor is highlighting Martha Stewart Floor Designs in its Autumn 2007 catalog, and is offering a free set of samples. A package from the Mount Vernon
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Agencies
MetroGroup to Shutter Vermont Plant
MetroGroup, a direct mail services company, will close its Rutland, VT plant in December, laying off 204 employees, confirmed company spokesman Michael Shea late Thursday.
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Agencies
Meet the Broker: Lisa Pollack
Today we meet Lisa Pollack, part of the list brokerage team at Adrea Rubin Marketing Inc. Pollack joined her family’s firm in 1991.
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Agencies
Sharper Image’s Daniel W. Nelson Resigns
Daniel W. Nelson, the senior vice president, controller and chief accounting officer of Sharper Image Corp., has left the company.
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Agencies
Albert Saxon, DM Artist and Copywriter, Dies at 60
Albert Saxon, a direct mail copywriter, artist and frequent contributor to Direct Magazine and the DIRECTTips newsletter, died Oct. 4 of a heart attack.