Direct Mail
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Agencies
Mailstream: January 12
The Martin Luther King Jr. National Memorial Project Foundation mailed a
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Agencies
Meet the Broker: Wayne Roimisher, List Strategies Inc.
This week, Meet the Broker features Wayne Roimisher, a business-to-business specialist with more than a passing concern about business ethics, bogus lists and brokerage commission discounts or “kickbacks”
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Agencies
Atrium Breaks Into DM With Nutri-Health Acquisition
Atrium Innovations Inc., a health supplements marketer, has acquired Nutri-Health Supplements LLC for $23.9 million.
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Agencies
Premium Color and Hand Pack Merge
Premium Color Graphics Inc., a Clifton, NJ direct mail services firm, has merged with Carlstadt-based Hand Pack, Inc to form Premium Color Group LLC.
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Agencies
Mailstream: January 5
ThinkGeek offers a variety of nerd-chic premiums in return for orders in excess of $25. An insert from Cooking Light magazine offering two free issues and bearing a recipe for cocoa fudge cookies was inserted into catalogs from Acacia, a wellness products marketer. And Baseball Warehouse
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Agencies
Printers Go All Out to Stay Alive
Like everyone else in this economy, printers are doing whatever it takes to stay in business. That means trying to integrate new technologies which will
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Agencies
How to Choose High-Performing Mailing Lists
If you’re a mailer seeking advice about making the best list selections, you’ve come to the right place. The following suggestions should give you an
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Agencies
USPS Proposes New Booklet, Self-Mailer Standards
The U.S. Postal Service is proposing new mailing standards for letter-size booklets and folded self-mailers that are sent at automation and machinable letter rates, according to a Federal Register notice filed Monday.
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Agencies
Keep Mail Monopoly, Universal Service: PRC Report
As expected, the Postal Regulatory Commission recommended keeping the U.S. Postal Service’s postal monopoly and universal service, in its report to Congress and President Bush on Friday.