Like everyone else in this economy, printers are doing whatever it takes to stay in business. That means trying to integrate new technologies which will allow them to offer clients a wider range of electronic services, and mining their customer databases more deeply.
Over the past several years the printing industry has seen a wave of consolidation and several high-profile Chapter 11 bankruptcy-protection filings such as Quebecor World’s last January.
Printers polled by Direct say the recession is trumping other concerns like paper costs and the threat of do-not-mail legislation.
Network
