Data Privacy
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Acquisition
Key Next Steps for Marketers Navigating the IOS 14.5 App Tracking Update
Apple’s iOS 14.5 update is here. Learn how marketers who continue to leverage Facebook ads can accommodate for this policy change.
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Data & Analytics
Lessons Learned on Data Privacy From Pharmaceutical Marketers
As brands explore alternatives to third-party cookies, marketers can take a page from the pharmaceutical industry.
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Digital
Preparing for a Post-Cookie World: Five Considerations for Marketers
Five ways marketers can prepare for the demise of third-party cookies.
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Data & Analytics
Virginia Introduces New Privacy Legislation With Consumer Data Protection Act
Virginia is poised to join California in creating its own data privacy law. Here’s what marketers need to know about the bill.
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Data & Analytics
Data Privacy Legislation in a Biden Administration
Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.
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MarTech
What the Consumer Privacy Rights Act Means for Marketers
The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.
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Digital
Consumer Privacy: Five Things Marketers Need to Know About CCPA
Steps marketers should take in order to comply with California’s consumer privacy regulation.
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Acquisition
Google Chrome’s Phase Out of Third-Party Cookies: Implications for Marketers
What marketers need to know about Google Chrome’s privacy announcement.
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Acquisition
Tips for Ensuring Customer Loyalty in 2020
With more consumers now aware of data privacy issues than ever before, organizations must adhere to the following.
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ROI | Metrics
Twitter Reveals User Security Data Was Accessible by Advertisers
Advertisers who use Twitter’s Tailored Audiences and Partner Audiences systems may
have been able to access users’ email addresses or phone numbers.
