CX

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  Acquisition

  Oracle CX CMO Talks Customer Experience Trends for Marketers in 2020

  Oracle’s Des Cahill discusses the evolution of CX, trends for 2020 and data-driven leadership.

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  Data Driven ROI

  Four Brands Getting Customer Experience Right

  Brands who get the customer experience equation right reap greater
  loyalty and increased revenues. Those that fail risk customer defection.

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  Data & Analytics

  Transforming Customer Experience with Data: 5 Tips

  Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives,
  but why haven’t more brands achieved these heady heights?

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  Profiles & Campaigns

  B2B Customer Experience: Why CX Matters Across the Entire Funnel

  For top B2B brands like SAP and Pitney Bowes, customer experience is often
  the tipping point when it comes to acquiring—and retaining—business.

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  Acquisition

  The Future of CX is in for Profound Change: Forrester

  There is a fundamental shift in how brands manage CX and their customers due to an explosion of technologies and more progressive organizational and operating models.

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  Engagement

  Five Ways To Get Obsessed with Customer Experience

  A Forrester report found companies with superior customer experience outperform
  laggards. But companies often think their CX is better than customers do.

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  Direct Marketing | Print

  Stop Oversimplifying B2B marketing: It’s Fundamentally Different From B2C

  B2B marketing is inherently different from B2C, and brands that fail to reflect
  this will not succeed. Here’s the nuances you need to keep in mind.

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  Acquisition

  Troubling CX Challenges on Both the Front-and-Back Ends: Survey

  While customers struggle on the front end to get a great customer experience,
  on the back end there isn’t enough CX support.

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  Engagement

  Kohl’s Amazon Returns Deal Improves In-Store CX

  The ability to make Amazon returns in-store is the latest move by Kohl’s
  to improve its retail customer experience.

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  Facts & Figures

  Customer Experiences Need to Exceed Expectations: Gartner

  Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have a strategy in place to explain why CX drives their ROI, according to a new report from Gartner.