Campaigns
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Profiles & Campaigns
Email Personalization Boosts Bernie 2020 Donations
Personalized email is helping the Bernie Sanders campaign create a spirit of community
to engage subscribers—and donors—for the presidential candidate. -
Digital
Google Launches B2B Search Campaign
“Find What Matters” is a two-month initiative designed to feel like a B2C campaign,
to create enthusiasm and excitement for using search in a media plan. -
Acquisition
Codes on Cans Drive Pringles New Esports Deal
In support of a new esports sponsorship deal, Pringles has released 115
million cans across Europe with codes to win an exclusive Legacy skin. -
Profiles & Campaigns
Wix Partners With Fortnite Team FaZe Clan
Cloud-based web development platform Wix.com is partnering with
Fortnite team FaZe Clan in a multi-faceted esports partnership. -
Profiles & Campaigns
Wells Fargo Steps Out of Its B2B Comfort Zone
Wells Fargo EVP and head of integrarated marketing Michael Lacorazza
shares how the bank shook up the status quo to connect with B2B audiences. -
Acquisition
How Wyndham is Uniting All of Its Hotels Under One Brand
Wyndham CMO Lisa Checchio on the marketing strategy and multi-million
campaign that pulled 20 brands under one cohesive umbrella. -
Profiles & Campaigns
Hiscox Debuts Barcode Campaign to Target Small Businesses
Hiscox launched a new campaign this week designed to
highlight the unique insurance needs of small businesses. -
Profiles & Campaigns
Captain Marvel Powers Wix Promotion
A team up with Marvel Studios’ latest film is helping
Wix.com promote a new series of product enhancements. -
Profiles & Campaigns
New Campaign Puts Shutterstock’s Assets Into Focus
Shutterstock is rolling out its first brand marketing campaign in six years,
to help educate prospects about the depth of its stock image library. -
Profiles & Campaigns
Connecting Employees With Brand Helps Fuel Grant Thornton
Getting employees invested in its branding strategy has been a crucial part of the success of Grant Thornton’s “Status Go” campaign.
