B2B
-
Profiles & Campaigns
Food & Wine Debuts B2B Content Portal
Food & Wine launched F&W Pro this week, a new content hub
for professionals in the food and beverage industry. -
Digital
Amazon’s Biggest Growth Potential May Be B2B Ecommerce
The next great frontier of growth for Amazon may lie in B2B,
according to Bank of America analyst Justin Post. -
Profiles & Campaigns
London Business School Debuts Branding Campaign
This month, the London Business School is kicking off “Minds alive,”
a campaign to raise awareness with both prospective students and alumni. -
Facts & Figures
Original Content Builds B2B Brand Trust: Report
Original research and quotes from customers are among
top elements in content that help build B2B brand trust. -
Email
8 Ideas for Boosting Email Marketing ROI
Email is a major workhorse when it comes to boosting engagement
and conversion. Here’s eight tips for better email marketing ROI. -
Email
B2B Email: Customers Crave Curated and Customized Content
In a world where Amazon, Netflix and Spotify serves up content that feels
handpicked, B2B email can no longer be the realm of batch and blast. -
Profiles & Campaigns
Integrated Marketing Automation Strategy Boosts Unanet’s ROI
A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.
-
Profiles & Campaigns
Detroit Pistons Help B2B Brands “Speed Date”
The NBA franchise has created Pistons Partner Connect, an
opportunity for corporate advertisers to make business connections. -
Profiles & Campaigns
Microsoft Launches B2B Campaign Targeting Retailers
Microsoft is targeting retailers with a new B2B thought leadership campaign centering on how data-driven strategies can drive customer-first retail engagement.
-
Direct Marketing | Print
Direct Mail Helps EyeMed Get Seen By Prospects
EyeMed is one of many brands turning to the old school tactic of direct mail to engage modern B2B buyers.
