B2B
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Digital
Amazon’s Biggest Growth Potential May Be B2B Ecommerce
The next great frontier of growth for Amazon may lie in B2B,
according to Bank of America analyst Justin Post. -
Profiles & Campaigns
London Business School Debuts Branding Campaign
This month, the London Business School is kicking off “Minds alive,”
a campaign to raise awareness with both prospective students and alumni. -
Facts & Figures
Original Content Builds B2B Brand Trust: Report
Original research and quotes from customers are among
top elements in content that help build B2B brand trust. -
Email
8 Ideas for Boosting Email Marketing ROI
Email is a major workhorse when it comes to boosting engagement
and conversion. Here’s eight tips for better email marketing ROI. -
Email
B2B Email: Customers Crave Curated and Customized Content
In a world where Amazon, Netflix and Spotify serves up content that feels
handpicked, B2B email can no longer be the realm of batch and blast. -
Profiles & Campaigns
Integrated Marketing Automation Strategy Boosts Unanet’s ROI
A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.
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Profiles & Campaigns
Detroit Pistons Help B2B Brands “Speed Date”
The NBA franchise has created Pistons Partner Connect, an
opportunity for corporate advertisers to make business connections. -
Profiles & Campaigns
Microsoft Launches B2B Campaign Targeting Retailers
Microsoft is targeting retailers with a new B2B thought leadership campaign centering on how data-driven strategies can drive customer-first retail engagement.
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Direct Marketing | Print
Direct Mail Helps EyeMed Get Seen By Prospects
EyeMed is one of many brands turning to the old school tactic of direct mail to engage modern B2B buyers.
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Digital
Using B2B Ecommerce to Boost Global Reach
An obvious benefit of B2B ecommerce is selling more product, but it can also be an effective way to boost SEO and global branding.
