B2B Archives - Page 6 of 24

Many B2B marketers are increasing their investments in account based marketing.
Here’s 4 ABM trends to watch for the second half of 2019.

Social

Marketers need to start producing a lot more relevantcontent, and LinkedIn
is the place they need to be distributing it, says Gary Vaynerchuk.

Samsung is increasing its focus on the SMB segment, for phones, tablets and other devices.

Brands like Citrix and Relation Insurance are focusing on integrating B2B
marketing and sales processes, to improve relationships and ROI.

When creating copy, do you write what you want to say—or what your audience actually wants to hear?

Brands like Citrix, EyeMed and Hiscox prove that neither B in B2B stand for boring.

Many B2B sales organizations now use two to five LinkedIn
touches as part of their multichannel marketing process.

What’s in a name? A lot. Relation Insurance strengthened its brand connection
to a number of B2B verticals through a year-long renaming initiative.

Social

Lenovo is tapping influencers to reach key B2B verticals like
entertainment and oil and gas for its workstation products.

IBM is a respected company with a legacy, and staying authentic to that core is crucial, even for its influencers, says CMO Michelle Peluso.