B2B
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Direct Marketing | Print
Direct Mail: 7 Tips for Making the Most of the Post
Direct mail can be an expensive channel, but when done right it drives
significant engagement at multiple points in the marketing funnel. -
Profiles & Campaigns
John Deere Tees Off With PGA Tour Experiences
Global Brand Management VP Mara Downing shares the marketing
secrets behind the PGA Tour’s John Deere Classic. -
Profiles & Campaigns
CMO Q&A: Qualcomm’s Penny Baldwin on Marketing 5G
Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss
how the telecommunications equipment maker is leading the 5G charge. -
Profiles & Campaigns
IEX CMO Kate Gunning on Why Brands Should Show AND Tell
“Actions speak louder than words,” says IEX CMO Kate Gunning. “The opportunity is to
demonstrate our brand story, rather than just telling the purpose.” -
Profiles & Campaigns
They Do: The Knot and WeddingWire Launch WeddingPro
Taking their union to the next level, The Knot and WeddingWire have
created WeddingPro.com, a new B2B marketplace for wedding professionals. -
Facts & Figures
Sales Teams Face 24 Percent Turnover Annually: Gartner
Your sales team may not be as happy as you think they are: New research finds
that 24 percent of inside sales people are actively looking for new jobs. -
Profiles & Campaigns
FirstEnergy Looks to Brighter Future With Branding Campaign
An employee-focused campaign centered on TV and digital is helping
electric utility FirstEnergy improve brand perception and engagement. -
Video Marketing
Better B2B Video: 6 Key Tips
Looking to improve your B2B video marketing strategy? Here’s six tips for
creating a better video strategy to convert viewers into buyers. -
Direct Marketing | Print
Stop Oversimplifying B2B marketing: It’s Fundamentally Different From B2C
B2B marketing is inherently different from B2C, and brands that fail to reflect
this will not succeed. Here’s the nuances you need to keep in mind. -
Engagement
Three Tips for Connecting with B2B Buyers
How can you connect with prospects? Here’s three ideas for driving
engagement from brands like Eaton, ON24 and Wells Fargo.
