Artificial Intelligence Marketing Archives

3 Ways to Safeguard Against ‘Blandification’ in the Age of AI

There’s a growing concern that the widespread adoption of AI can lead to “blandification”—a homogenization of creative outputs that lack uniqueness and personality. Here are three ways brands can avoid such pitfalls.

Data & Analytics

INFOGRAPHIC: 51% of Pulse Survey Respondents Use Generative AI for Marketing

The results of our AI in Marketing Pulse Survey are in.

Digital

Four Ways Artificial Intelligence Can Augment Human Creativity in Marketing

How artificial intelligence can augment—rather than replace—human creativity.

Technology

How Levi’s Integrates AI Processes Into Its Marketing and Data Strategies

Levi’s AI chief Katia Walsh discusses applying AI to marketing processes, transforming the 170-year-old company into a digitally-advanced brand, combatting bias in algorithms, and more.

Digital

How Clorox Used AI and Chatbots for Customer Service Inquiries During the Pandemic

To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.

Acquisition

The Future of CX is in for Profound Change: Forrester

There is a fundamental shift in how brands manage CX and their customers due to an explosion of technologies and more progressive organizational and operating models.

Acquisition

U.S. Smart Technology Projected to Top $2 billion in 2020: PQ Media

Smart technologies are the most recent addition to the marketing ecosystem and are
proving to be the most effective platforms in increasing consumer engagement.