Analytics

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  ROI | Metrics

  The Power of Insight Over Vanity Metrics

  When it comes to market intelligence and forecasting, some managers use vanity
  metrics as a proxy to get what they want to hear, rather than actual insights.

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  Data & Analytics

  Driving Results With Granular Measurement

  Granular measurement enables marketers to evaluate individual channel performance,
  and drill down to see the performance of each dimension within a channel.

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  Data & Analytics

  What’s More Important in Marketing—Art or Science?

  Here are four things that could improve if marketing approached things from a science-first perspective.

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  Agencies

  Getting Smarter about Marketing Video Analytics

  Many businesses are unknowingly looking at marketing video through legacy lenses—and conflating metrics, KPIs and ROI as a result.

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  Data & Analytics

  Building a Strong Marketing Data Strategy

  Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?

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  Data & Analytics

  Misconceptions About Marketing Data

  The digital world isn’t spared from data misconceptions. Let’s zero in on the 3 main categories of marketing data to grasp the differences of each.

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  Agencies

  Analytics are Key to Creating Marketing Apps People Love

  Today, savvy app marketers need to engage their users with segmented, targeted marketing campaigns in order to reach the right customers at the right time.

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  Agencies

  Think Beyond Click-Based Metrics

  Marketers are too heavily focused on the last interaction they had with their customer and wasting time anticipating the next.

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  Agencies

  Engaging Customers With Data Intelligence: Webinar

  Effectively leveraging data is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments.

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  Data & Analytics

  The Marketing Analytics Challenge Comes From Within

  A whopping 45% of marketers either don’t evaluate the accuracy of their analytics, or have no clue if their company tracks these numbers, according to a new report.