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Stunner: FTC Loses Affiliate Marketing Case

Stunner: FTC Loses Affiliate Marketing Case

Posted on March 26, 2008 by Chief Marketer Staff

A jury in Seattle Monday ruled that a pornography marketer was not responsible for spam sent by some affiliates, handing the Federal Trade Commission a stunning defeat.

The jury in U.S. District Court in Seattle unanimously determined in a civil proceeding that Impulse Media Group Inc. was not responsible for hundreds of unsolicited, sexually explicit commercial e-mails sent by some of its affiliates to bring traffic to its sites.

The case, brought under the Can Spam Act, hinged on whether Impulse

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