While outrageously high from a historic perspective and tragic in many cases, foreclosures impact a relatively small percentage of the total population. High gas prices on the other hand, you can't escape. Even if...

E-Centric recently talked with Doug Perlson, CEO of streaming audio ad marketplace TargetSpot Inc., about opportunities for advertisers in the online radio space

In the quest for things to monetize, the next move among the broadcast networks might be those “snipes” that pop up regularly on TV screens to plug programming.

(Direct Newsline)—Marketers are using more Internet media in tandem with offline media formats, according to new market research report released by the Direct Marketing Association.

The most comical and inappropriate use of a tagline has to be Verizon Wireless’s “We never stop working for you” tag in its error message letting subscribers know their Internet access has been interrupted

SC Johnson is hitting the road to promote its Scrubbing Bubbles products in Canada with an experiential tour that shows people how its products work in action.

If you're capturing leads, there are ways to further monetize the information after the consumer has completed your lead form and even much later. I will cover some of the most obvious methods to make more money from the web traffic and leads you're already getting.

Turner Entertainment is advancing its strategy to push more product integration in a trio of deals involving two TBS series.

Readers weigh in on Loose Cannon: One Casino Would Rather Switch Than Fight, Direct Newsline, Monday, June 09, 2008 with a horrendous pun, an informed history of casino marketing, and a generous, if self-serving, invitation.

On Friday of last week as the rest of us had thoughts of the weekend on our mind, 5 Star Affiliate Programs and Search Engine Land among others, covered a topic that represents one of the most amazing...