The New Era of Social Marketing
Instagram announced that video ads would begin popping up in users’ feeds last week, making it the last of the big social networks to incorporate paid advertising.
According to this Daily Orange story from Aarick Knighton, good advertisements should match the identity of the social channel, while not interrupting the natural flow of the app or website. Social networks have figured out creative ways to keep both the consumers and advertisers happy, proving that we’re in a new era of digital marketing. Facebook users and Tumblr users shouldn’t be receiving the same message.
Figuring out which types of ads will best speak to the audience on a specific social network is the next big challenge for digital marketers. Check out the full story here to learn more about the new normal in social media advertising and digital marketing.