Search Results for: loyalty

During a night out, Uber passengers need only click on an app to make a Taco Bell run and Taco Mode will satisfy the munchies.

After 47 home runs by Yankees rookie Aaron Judge to win the Home Run Derby, T-Mobile’s Andrew Sherrard discusses the strategy and influence of the deal.

Coupon use is holding steady, according to the 2K17 Valassis Coupon Intelligence Report.

Adding gaming techniques to brand activation campaigns has become big business, in particular among loyalty programs, sweepstakes and instant-win promotions.

The Gillette Happy 18th Birthday packages will be mailed to 2 million this year. Some end up in the hands of women who share the surprise on social.

A chat with Mastercard’s EVP Marketing, Andres Siefken, on the strategy behind the MLB All-Star Game title sponsorship and the surrounding activations.

The Hostess turnaround is a stunning example of determination, innovation and hard work. Raine shares how it is reaching a new, younger audience on social.

Building a successful app is both an art and a science, and one retailers must master to get consumers to hit the “download” button.

Moving far beyond the eye-catching touchscreens on Coke vending machines, it has a plan for customers to use mobile chat bots for ease of purchase.

Two years ago, Gartner predicted that by 2018 robot writers will create around 20% of all business content, begging the question, are content marketers the traveling salesmen of the 21st century?