Search Results for: loyalty

Purpose-driven branding. Micro-niche marketing. No matter what you call it, it’s undeniable that brands
are increasingly pushing themselves to find purpose beyond their products and services.

Lucky Charms ran a contest on Twitter to let consumers
choose the next Lucky Charm marshmallow.

While still a challenge, the good news for marketers is that the technology to measure customer responses to specific content is a rapidly improving sector of martech.

Sarah Guzman, senior director of marketing at Pepsico, shares the strategy behind
the Smile with Lay’s campaign and activating its partnership with Operation Smile.

Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper
and the retailer—each play a critical role

No matter the sector, brands can use experiential marketing to affect the customer experience.

Liesel Kipp, SVP product and design, Scripps Networks Interactive, gives us the
details on the new HGTV chatbot on Facebook Messenger.

Scott Brinker talked about having the right team to power marketing technology investments, at the recent NEDMA MTech Summit.

Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).

With the Super Bowl and the Olympics right around the corner, there’s no better time to
talk about how sports marketers can tap into some of the major trends affecting sports.