Search Results for: loyalty

Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper
and the retailer—each play a critical role

No matter the sector, brands can use experiential marketing to affect the customer experience.

Liesel Kipp, SVP product and design, Scripps Networks Interactive, gives us the
details on the new HGTV chatbot on Facebook Messenger.

Scott Brinker talked about having the right team to power marketing technology investments, at the recent NEDMA MTech Summit.

Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).

With the Super Bowl and the Olympics right around the corner, there’s no better time to
talk about how sports marketers can tap into some of the major trends affecting sports.

Build these four strategies into your next experiential marketing campaign to maximize your return on investment.

Next month, Pepsi kicks off its 2018 global campaign, a throwback to some of its best
moments in marketing combined with a blend of fresh, iconic branding.

These five key data analytics positions guide clients through significant and complex
business decisions with each team member playing an essential role.

Despite the fleeting presence of holiday shoppers, there is a major opportunity to turn those one-off shoppers into long-term loyal customers.