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Creative Alternatives When Working with Influencers
As influencer marketing has modernized so too has the ways in which marketers can capitalize on influencer’s powerful draw.
As influencer marketing has modernized so too has the ways in which marketers can capitalize on influencer’s powerful draw.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 18, 2018 MAC Cosmetics Celebrates 25 Years of Pride Support Corporate social responsibility is "baked into MAC's DNA," says MAC Cosmetic's Andrea Flynn, who shared the secrets of Viva Glam at INBOUND. More… SPONSORED BY: Connect to Convert – Boston The World’s…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 14, 2018 Creative Alternatives When Working with Influencers As influencer marketing has modernized so too has the ways in which marketers can capitalize on influencers' powerful draw. More… SPONSORED BY: Enter Today! The CM200 Finally, an agency ranking that goes outside…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 13, 2018 B2B Marketers Lack Confidence in Data: D&B Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B. More… SPONSORED BY: Discover the Future of B2B Marketing…
SAP CMO Kevin Cochrane explains why marketers that want to build long-lasting relationships can take a page from the House of Mouse.
Northern Trust’s Chief Strategy and Marketing Officer Kelly Mannard discusses its first and only sports sponsorship deal and the strategy around it.
Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership September 11, 2018 Voice Tools Versus Chatbots: Which Should You Invest In? Marketers in categories like automotive, insurance and finance cannot afford to ignore the shift in consumer demand for smart voice assistants. More… SPONSORED BY: Discover the Future of B2B Marketing Get…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 7, 2018 How a Small Brand Took Control of a Major PR Crisis When the presidential press secretary was asked to leave a small restaurant, a national dustup hurt tourism there. Learn how a small team—and budget—took charge. More… SPONSORED BY:…
A local campaign doesn't need to stay local. Take a lesson from Dietz & Watson on how to move your winning promotion from a local play to a national phenom.