Search Results for: loyalty

Tech brands represented 20% of the final list—with Apple in the top spot.
See who made the cut.

Despite all the data at their fingertips today, emotions still factor strongly into business decisions, according to a new survey from the Financial Times Commercial Insight Group and gyro.

The majority of B2B buyers—87 percent—are purchasing online, but only 11 percent say it is their channel of choice, showing there is room for improvement when it comes to digital B2B ecommerce experiences

Come join hundreds of the world’s leading marketers at the industry’s
most commemorative affair, the 2018 PRO Awards gala.

American Express added a fresh take to its fourth year at Coachella,
staging an exclusive destination for its VIP customers.

The brand is celebrating 30 years of twisting gooey dough into chewy, delicious pretzels.
To celebrate, the brand has debuted a line of clothing and accessories.

Building a brand community doesn’t have to be daunting: Engage with, nurture and
capitalize on the behavior that may already accompany your product or service.

Jennifer Utz Ilecki, VP, buzz marketing & partnerships, Marriott International,
shares how it’s all going to shake out.

Connor Blakley, the 17 year-old entrepreneur who founded youth marketing agency YouthLogic,
truly knows how to capture the attention of Gen Z. He offers 10 tips.

If you provide a reliable product at a fair price and prove to be a genuine partner, you can drive loyalty and greatly impact the bottom line. But it’s not as easy as you might think. There are several other factors that drive (and destroy) B2B brand loyalty.