Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 8, 2018 Spotify’s Preference Center is an Inspiration for Email Marketers A preference center can be a great opportunity for marketers to collect additional data about customers and finely personalize email content. More… SPONSORED BY: Discover the Future of B2B Marketing Get a…
Regardless of how great your new product or service might be, customer experience and expectations and reality will clash as long as your team members fail to embrace your core message.
A preference center can be a great opportunity for marketers to collect additional data about customers and finely personalize email content.
Before you invest in big data, ask yourself a few questions about how effectively you’re using the small data right in front of you.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership November 05, 2018 Building Engines Leverages Research for Thought Leadership An industry benchmark study is the core of a B2B thought leadership strategy for Building Engines. More… SPONSORED BY: Looking to exceed your ABM goals with deeper intelligence on accounts and anonymous web…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership November 2, 2018 5 Content Marketing Tips from Cartoon Hangover Don't miss Dan Toth's exclusive and insightful presentation Nov. 8 during Chief Marketer's free “Content-First Marketing” virtual event 11:00 AM-2:30 PM. More… SPONSORED BY: Better Marketing Performance. Period The key to any…
The brand's position in the U.S. baby-care market has been eroded by companies focusing product innovation on all natural ingredients. A major turnaround effort is underway called Project Apollo.
AI can help marketers increase the efficiency of their video strategy, and help tailor content to customers’ individual interests.
JetBlue embraced the spirit of the season on Wednesday, transforming into JetBoo to give out full-size candy treats for Halloween. The airline set up JetBoo houses at key locations in three cities from 3 pm to 8 pm on October 31: in Boston at the corner of Beacon and Charles Streets, near Boston Common; at…
Voices are growing louder for the industry to take stronger roles and action to address difficult society and sustainability issues like ocean plastic, clean water and the stubborn inequality between men and women.