Search Results for: loyalty

KLM may be my new favorite airline. I’ve never flown them, but
they have a loyalty program that upends all others.

Brands who get the customer experience equation right reap greater
loyalty and increased revenues. Those that fail risk customer defection.

How does a brand reap the benefits of AI and marketing automation, and
become more “human” at the same time? The answer lies in organizational empathy.

Chipotle CMO Chris Brandt on how the brand made an amazing comeback
after a food crisis began to cripple the company in 2015.

B2B buyers want the same conveniences as B2C shoppers, and over half of B2B
online shoppers use loyalty programs, according to a new report.

Better segmentation and an improved martech stack is helping Destination XL
boost engagement with retail customers in-store and online.

Social food network Tasty’s subscription box features recipes
designed to be baked best in LG ovens and ranges.

CMO Rick Gomez shares the actions the team deployed to
pull the brand out of tough times.

Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives,
but why haven’t more brands achieved these heady heights?

From rotating celebrity colonels to a massive colonel floatie, KFC comes out
swinging from left-field with its marketing magic.