CM Weekly October 20, 2019 There are a lot of “Ps” in October—pumpkins, politics and personalization. Personalized email is helping the Bernie Sanders campaign create a spirit of community to engage subscribers—and donors—for the presidential candidate. Digital fundraising director Robin Curran recently shared how the campaign is using data to communicate in a more relevant…
B2B buyers want the same conveniences as B2C shoppers, and over half of B2B online shoppers use loyalty programs, according to a new report.
Better segmentation and an improved martech stack is helping Destination XL boost engagement with retail customers in-store and online.
Social food network Tasty's subscription box features recipes designed to be baked best in LG ovens and ranges.
CMO Rick Gomez shares the actions the team deployed to pull the brand out of tough times.
Brands like Disney, Amazon and Netflix deliver amazing CX in our personal lives, but why haven’t more brands achieved these heady heights?
CM Weekly September 22, 2019 How was your week? Ours was crazy busy—not quite so bananas that we considered hiring an emotional support clown—but still, we’re very glad the weekend is here. Finding the bandwidth to keep their social presence lively and engaging is making a lot of marketers feel exhausted. And for B2B marketers,…
CM Weekly Lindsey Christensen shares the story of Thoughtbot's marketing journey to create engagement with tech innovators and start-ups. September 15, 2019 Are you a fanatic? What are you devoted to? This week, we look at brands that work hard to create passionate loyalty from their customers. Take Mountain Dew loyalists. These soda enthusiasts are…
From rotating celebrity colonels to a massive colonel floatie, KFC comes out swinging from left-field with its marketing magic.
One-on-one conversations with local Mountain Dew customers led to local marketing and a turnaround in sales.