Search Results for: influencers

The multi-format campaign is aimed at Millennial professionals looking for
personal and professional development tips.

A new survey uncovers how celebrity endorsements, peer recommendations
and online marketing channels impact consumer purchasing behavior.

A new campaign featuring Aflac’s iconic duck aims
to clear up misconceptions about the brand.

Marketing is in the midst of a digital revolution that’s bringing countless new
technologies that will all impact marketing this year in their own unique ways.

Chief Marketer recently chatted with Vonage CMO Rishi Dave
about the challenges and opportunities facing the brand in 2019.

Chief Marketer recently chatted with Centrally Human’s Kim Weisensee Brown about the power of data in shaping human connections.

For B2B marketers, using non-business social platforms like Instagram can be tricky. Here’s tips to make visual platforms work.

Calvin Klein—known as much for its iconic denim as it is for its luxurious,
glossy and often controversial print campaigns—is saying goodbye to print.

Forbes tells us why it chose five successful brands who serve
personalized marketing content that “makes us green with envy.”

Public relations firms and SEOs have been duking it out over who’s better at online reputation management for decades. Here’s the pros and cons of both.