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We spoke with Qualcomm SVP and CMO Don McGuire about the brand’s ambitious plans, marketing with empathy during the pandemic, how the brand is positioning itself around the Metaverse and more.

A chat with Coupa CMO Chandar Pattabhiram about the next stage in the company’s growth strategy.

Production company Portal A, known for its success in branded content and digital spaces, as well as a knack for working with talent that will resonate with younger viewers, is breaking into longform original content. Portal A Head of Talent Brittani Kagan shares insights on how to find, and work with, social creators to develop […]

The platform announced it has added several features to make online shopping easier.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

By Dan Greenberg, Co-Founder and President of Sharethrough “We are not separating from the phone. It’s a part of us. Now, who are you with no phone? What access to information do you have? What you can remember. What’ll you do without your pictures? Are you gonna describe what you saw? That doesn’t work for […]

How NYX Professional Makeup is leaning into nostalgia for the early 2000s while also tapping Instagram, Snap and Triller for campaigns.

Forget mass versus class. With its new marketing campaign, chocolate company Godiva is touting both.

Suzanne Fanning’s impressive tenure as Wisconsin Cheese CMO is the subject of our latest Marketers on Fire feature.

By Jeremy Fain, CEO and Co-Founder of Cognitiv      As new streaming services proliferate and more households opt to cut the cord, Connected TV is increasingly the platform of choice for brands looking to reach out to new audiences and reconnect with existing ones. However, as with any other platform, brands have to make sure […]