Search Results for: data

Lists featured this week include Girls’ World and Midstream Business.

With so many brands vying for users’ attention, push messages can be viewed as disruptive, irrelevant or spammy. But they can also spark engagement.

Planning and generating content that converts leads into customers is no easy feat, even for the most seasoned marketers.

Kraft Foods was doing content marketing before content marketing was cool—heck, they were doing it before anyone even knew what was content marketing.

This article shares nine ways to use Facebook groups to help build your business, as well as loyalty and trust among customers.

Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.

Data and tech has enabled advertisers to engage with consumers in previously unimaginable ways, but it has also fostered a rift between agencies and brands.

Jeff Gordon is setting a new precedent by rotating sponsors during his final full-time NASCAR season. What does this mean to event marketing?

Lists featured this week include The Nation and Investment

Executives often fail to provide enough capital for mobile marketing initiatives, not realizing that apps are products.