Search Results for: data

Working to keep loyalty members loyalty can be a real challenge. Is Walgreens on to something? It’s testing exercise wearables to reward customers?

When companies have so much data on their customers, why is it so difficult to identify and successfully act on customers you might be able to retain, and reduce customer churn?

Lists featured this week include Design Toscano and IoT Today.

Marketers are flunking the “big data test.” Here are insights and tips to help you better manage that data.

In this Q&A, Lisa Boff talks about her main objective at GE, how to market the company as a “digital industrial company” to both businesses and consumers.

When it comes to influencer marketing, the pay off can be big, but so can the risks.

Huge volumes of marketing data enable companies to connect with customers in ways only imagined 20 years ago. Tech investments reflect this excitement—sometimes too much.

Lists featured this week include WhatToExpect.com and MediaEdge Canadian Subscribers.

In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”

Effectively leveraging data is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments.