General Electric has named a new chief marketing officer, Linda Boff. She has been with GE since 2003 and has a roster of previous marketing roles, including those at NBC’s iVillage, Citigroup and the American Museum of Natural History.
Her main objective at GE is to market the company as a “digital industrial company” to both businesses and consumers.
In this Q&A, she discusses a host of topics including, the biggest issues she faces, the kinds of digital platforms she looks for, programmatic buying and the concerns over viewability.
Related Articles:
The Changing Role of the Executive Creative Director: Q&A
Network
