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Just as Captain Kirk and Spock ventured to new worlds and made tough decisions to steer the Enterprise to safe ground, sales executives also have to make the right decisions to drive their organizations to hit their sales targets.

Marketing trends can be hard to predict. Here’s a look into the future at 10 marketing trends that will help you drive conversations and conversions.

Just about everyone knows the importance of setting incremental goals to achieve big picture objectives, but you may be overlooking the powerful effect of milestones can have on marketing events.

Lists featured this week include Herrschners and the Humane Society of the United States.

Destination marketing takes a a cool individual who can craft an innovative campaign to get people to visit. Here’s some fun examples to steal ideas from.

Quinn Kilbury, Heineken senior brand director, talks about why the brand decided to launch a line of subtly branded menswear.

A whopping 85% of B2B organizations aren’t using buyer personas effectively, according to research from ITSMA.

Account based marketing (ABM) requires great customer information, which means the best opportunities exist at your current customers.

Lists featured this week include the Barnes & Noble PIP and the Autism Spectrum Disorder Foundation.

A mobile app is helping Princess Cruises’ passengers keep up with events on-ship—and helping the company collect a wealth of customer data and feedback.