Search Results for: data
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Data Driven ROI
Why Modern Marketers Need More Than Visitor Analytics
In the past, Web marketers heavily relied upon visitor analytics to tell them how many visitors they got, where they came from and what pages they looked at. Today, marketers need much more than these basic insights.
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Data & Analytics
Facebook Flies Solo With Mobile Ad Retargeting
Facebook is expanding its retargeting technology to mobile devices, and this time it’s doing it without the help of any partners. The company will use its own tracking code and user data to fuel its retargeting.
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Data & Analytics
BrandSnap Analyzes Value of Social Engagement
No one brand dominates all social platforms, but those who do succeed know the value of content, according to insights from KBM Group’s BrandSnap platform.
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Data & Analytics
New DMA Study Examines Impact of Data on Economy
Data-driven marketing added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012, according to a new study released this week by the Direct Marketing Association.
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Why Google Is Encrypting Search Keyword Data and How to Work Around It
Late last month, marketers saw a mild headache swell to a full-blown migraine when it was confirmed that Google was, indeed, taking steps toward encrypting all of its search activity. In other words, that already pesky “(not provided)” line in the Google Analytics report for organic search will soon obfuscate just about all of a […]
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Direct Marketing | Print
Chief Marketer Listline Oct. 14
Lists featured this week include The Artisan Table and Pajamagram PIP.
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37 Marketing Tools to Help You Spy on Your Competitors
Marketers who spy on their competitors will learn a lot from their endeavors — good ideas and tactics to borrow, hard data to fuel improvements and areas to match the competition, among other things. These 37 tools can help them in their covert operations.
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Data & Analytics
Finding Talent, Channel Attribution Among Biggest DM Challenges
Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.
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Acquisition
2013 PRO Award Winners
Congratulations to all our 2013 PRO Award winning brands and agencies! Click here for a complete list of winners and to read profiles of all our Gold, Silver and Bronze winning campaigns. Plus, learn which campaign took home the Platnium PRO award for best overall campaign and which agency received our very first MVPro award […]
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Data & Analytics
The Myth of the Data Scientist and the Reality of Data Analysis
The term data scientist is one of the trendy and sexy professions of 2013. Little did I know, I was actually a data scientist back in 1987.
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