Heineken’s Quinn Kilbury on its New Line of Menswear

Posted on by Patty Odell

Forget about those on-premise events where beer brands throw branded T-shirts into the crowd and pass out samples. Another beer

Heineken menswear
Heineken Mark McNairy Saddle Shoe

brand has decided to add to its marketing fleet a more refined option: Heineken is working with designers and boutiques to create a line of menswear as part of the #Heineken100 program.

One hundred influencers have Heineken-branded products in their hands and are working their audiences to pass the message along. Quinn Kilbury, Heineken’s senior brand director, shares the strategy behind the menswear with Digiday.

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