Heineken’s Quinn Kilbury on its New Line of Menswear
Forget about those on-premise events where beer brands throw branded T-shirts into the crowd and pass out samples. Another beer
brand has decided to add to its marketing fleet a more refined option: Heineken is working with designers and boutiques to create a line of menswear as part of the #Heineken100 program.
One hundred influencers have Heineken-branded products in their hands and are working their audiences to pass the message along. Quinn Kilbury, Heineken’s senior brand director, shares the strategy behind the menswear with Digiday.
Related Articles:
3 Reasons Experiential Brand Homes Deliver ROI (including Heineken’s)
