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Marketing isn’t made easier just because the digital age has created more ad platforms. In fact, all of these opportunities make marketing more complicated.

True personalization is a tall order, especially when you consider the fact that brands’ audiences largely consist of anonymous users.

bile technology has transformed reward programs from sluggish endeavors into powerful tools that can help businesses enhance marketing & increase sales.

Here’s what brands should know when it comes to relevant technologies and building strong but flexible loyalty programs.

Cross channel attribution is a sticky wicket to solve and designing a universal indicator across all screens is complicated. Here are 3 tools to help out.

Chief Marketer recently talked with Cyndi Greenglass to get her thoughts on challenges facing marketers when it comes to engaging leads and B2B conversion.

eMarketer has released a report that finds there is still plenty of confusion around social listening.

Recent research from C Space showed companies that genuinely understand and connect with customers outperform their competitors.

Gen Z—those born between the mid-nineties and 2009—are becoming the newest demo marketers are targeting.

Are you a B2B marketing expert who wants to share their marketing expertise and knowledge? Join us at B2B LeadsCon.