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Chief Marketer recently chatted with Alyson Griffin, Intel’s vice president of global marketing strategy, to discuss how the tech titan is engaging B2B prospects and customers with live events, VR and more.

Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).

There’s a ton of B2B content online. How can you make your brand stand out? Here’s 13 ideas for creating more useful content marketing assets.

Artificial intelligence technologies of all forms are gaining momentum.
You can’t afford to ignore the opportunities.

With the Super Bowl and the Olympics right around the corner, there’s no better time to
talk about how sports marketers can tap into some of the major trends affecting sports.

Build these four strategies into your next experiential marketing campaign to maximize your return on investment.

Want more success in B2B marketing? Start thinking like a B2C marketer. Here’s four ideas to get started.

Marketing and digital advertising teams are increasingly sharing budgets, tech purchases and responsibilities, according to a new report from Salesforce.

Here are 10 trends excerpted from the new book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon.

As the New Year kicks off, influencer marketing remains a hot topic with no shortage of 2018 top trends on the subject. Here’s what you need to know.