Search Results for: data

Privacy, native advertising and microbloggers are among the numerous legal and regulatory challenges that will vex marketers in 2017. Here’s a rundown.

Many B2B events have thoughtful themes, but few tap into the passion a provocative issue can create. Here’s some takeaways from how The 3% Conference did just that.

There’s a lot of talk about how to humanize marketing. Really thinking about and understanding the humans we are marketing to—not just prospects and customers.

Only 61% of B2B marketers are satisfied with their current customer retention marketing efforts, according to a new research report.

The need to provide a reliable identifier for mobile users has led to a revolution in tracking users across all devices. Here’s why the depreciation of the cookie might continue.

When it comes to mobile advertising, for most brands 2017 may simply be another year of annoying target audiences. Here’s 3 ideas for turning that around.

ROI matters. After all, today’s marketing professionals are tasked as much with executing successful creative campaigns as they are with managing costs. Balancing on the budgetary tight rope is tough. Marketers need to know how to make every dollar stretch.

Teleprospecting results are on the rise, particularly for high tech infrastructure solutions. The biggest gains are realized by recognizing growth opportunities and then shaping your teleprospecting approach to get more qualified leads into your sales pipeline.

Consumer financial services companies are taking advantage of the latest innovations in marketing technology to serve their most elusive market, millennials, providing them with relevant, useful content when and where they want it—without overloading them with useless information.

A kiosk in a KFC uses facial recognition technology to scan customers’ faces and suggest menu items.