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Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership September 12, 2017 What Disney & IBM Can Teach Omnichannel Marketers In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Learn how Disney and IBM made that magic happen. More… SPONSORED BY: […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 8, 2017 HP Goes Back to School & We Get the Feels In a new spot, HP capitalizes on all the emotions parents feel as their kids grow up and go back to school. More…   SPONSORED BY: How to Build and […]

Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions.

To reach the right decision makers with the right message, politicians should to take a page out of the B2B marketing playbook. Here’s three strategies for them to consider.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 7, 2017 B2B Millennials Place Value on Relationships: Survey Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions. More… SPONSORED BY: How to Build and Scale a Winning […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 5, 2017 30-Days of Prizes is Big Win for Dremel For Dremel, the American brand of power tools, hosting a 30-day promotion packed with prizes is a way to build consumer engagement on a daily basis. More…   SPONSORED BY: How to Build […]

For Dremel, the American brand of power tools, hosting a 30-day promotion packed with prizes is a way to build consumer engagement on a daily basis.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 1, 2017 Tips for Agency Owners to Reach that $1 Million Mark New agency owners have plenty of hoops to jump through and finding ways to get to—and surpass—the $1 million revenue mark is one of those hoops. More…   SPONSORED BY: […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership August 31, 2017 Whirlpool & Firestone Building Products’ B2B Live Event Tips Whirlpool and Firestone Building Products shared their strategies for successful B2B live events at Connect to Convert last week. More… SPONSORED BY: Reach Over 1.5+ Million Active B2B Buyers with Seton & […]

New agency owners have plenty of hoops to jump through and finding ways
to get to—and surpass—the $1 million revenue mark is one of those hoops.