Search Results for: data
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Agencies
Top Legal Issues Facing Marketers in 2017
Privacy, native advertising and microbloggers are among the numerous legal and regulatory challenges that will vex marketers in 2017. Here’s a rundown.
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Agencies
Mission Statement Showcases The 3% Conference’s Passion
Many B2B events have thoughtful themes, but few tap into the passion a provocative issue can create. Here’s some takeaways from how The 3% Conference did just that.
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Agencies
Neiman Marcus Starts a New Journey to Humanize Marketing
There’s a lot of talk about how to humanize marketing. Really thinking about and understanding the humans we are marketing to—not just prospects and customers.
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Agencies
There’s Room for Improvement in B2B Retention: Survey
Only 61% of B2B marketers are satisfied with their current customer retention marketing efforts, according to a new research report.
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Email
In a Cookie-less World, Will Email Become the New Ad ID?
The need to provide a reliable identifier for mobile users has led to a revolution in tracking users across all devices. Here’s why the depreciation of the cookie might continue.
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Mobile
2017: The Year We Get Mobile Advertising Right
When it comes to mobile advertising, for most brands 2017 may simply be another year of annoying target audiences. Here’s 3 ideas for turning that around.
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Agencies
The Hunt for Low Rates Might Be Muting Your Campaign ROI
ROI matters. After all, today’s marketing professionals are tasked as much with executing successful creative campaigns as they are with managing costs. Balancing on the budgetary tight rope is tough. Marketers need to know how to make every dollar stretch.
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Acquisition
Driving Better Teleprospecting Results
Teleprospecting results are on the rise, particularly for high tech infrastructure solutions. The biggest gains are realized by recognizing growth opportunities and then shaping your teleprospecting approach to get more qualified leads into your sales pipeline.
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Agencies
Engaging Millennials With Agile Digital Ecosystems
Consumer financial services companies are taking advantage of the latest innovations in marketing technology to serve their most elusive market, millennials, providing them with relevant, useful content when and where they want it—without overloading them with useless information.
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Agencies
Beijing KFC Tests Facial Recognition Ordering System
A kiosk in a KFC uses facial recognition technology to scan customers’ faces and suggest menu items.