Search Results For: data

It doesn’t matter if someone is buying one iPhone for themselves or spending hundreds of thousands of dollars on a martech stack: People buy from other people.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership November 7, 2017 Platform Integration Improves UL’s Marketing Focus Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator. More…   The Marketing Technology Conference of the Year LIMITED SEATS REMAIN! Join 1,000 […]

Online personalization faces several challenges, including privacy concerns. Here’s 5 ideas for avoiding the creepiness factor.

All treats, no tricks: Here’s Chief Marketer’s 10 most popular B2B and martech articles for October.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership November 3, 2017 After Women Cry Foul, an IKEA Ad is Yanked An Ikea ad in China was pulled after it was called sexist by some viewers. The theme plays off a painful struggle women in that country have been dealing with for […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 02, 2017 Georgia-Pacific Pro’s Personal Bathroom Chatter Social listening around bathroom and custodial topics is helping Georgia-Pacific Pro connect with customers. More… SPONSORED BY: Connect with millions of B2B decision makers globally Get unparalleled reach to over 30MM professionals activating real results for […]

A video marketing strategy has helped construction software provider HCSS increase engagement and shorten sales cycles.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 31, 2017 When a Controversy Arises, Should Your Brand Jump In? Before social media, it was a lot easier to avoid the greater conversation. Today, if you have nothing to say on a controversial topic like the NFL boycott, it's best to say […]

AI Helps JP Morgan Chase Boost Customer Engagement

Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward.