Search Results for: data

Want more success in B2B marketing? Start thinking like a B2C marketer. Here’s four ideas to get started.

Marketing and digital advertising teams are increasingly sharing budgets, tech purchases and responsibilities, according to a new report from Salesforce.

Here are 10 trends excerpted from the new book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon.

As the New Year kicks off, influencer marketing remains a hot topic with no shortage of 2018 top trends on the subject. Here’s what you need to know.

Got bad data? Make keeping your data clean and current one of your new year’s resolutions in 2018.

Consumers’ physical relationships and communications are bound to the digital world — and your brand experiences must be too.

Smaller budgets and an increased focus on the back office are among the top martech trends for 2018.

These five key data analytics positions guide clients through significant and complex
business decisions with each team member playing an essential role.

Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well.

Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.