Search Results for: data

Is the structure of your in-house marketing team getting in the way of
your goals? Get some tips for the right approach for your team.

Exactly how big of a problem are fake followers? Points North Group recently released second-quarter statistics that examine Instagram sponsored posts by influencers with at least 10,000 followers.

Dropbox came under scrutiny last week for sharing data on how research teams use collaborative platforms for a Northwestern University study.

Conversion rate optimization can be applied to both digital and offline marketing. Here’s five tips for creating a CRO framework.

If your head is spinning with all the reboots and revisited trends, you are not alone.
So how do marketers pick what reboot trends to invest in and which to avoid?

Cat climbers, commencement addresses, soap opera appearances and
gigantic pool floats? What is KFC up to?

Grocers continue to roll mobile apps to earn loyalty while providing shoppers
with myriad ways to streamline the shopping experience.

Digital marketers know engaging with influencers yields quick results in creating brand awareness. Here’s 6 reasons to make it part of your plan.

Voice technology is changing all aspects of marketing. How could smart email improve a brand’s image and boost customer engagement?

The study looks at how today’s customer-obsessed organizations must
evolve their customer data and engagement strategies.