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Here’s some of the highlights from B2B Connect to Convert, with everything from building buzz and brand to copywriting tips and an eclipse.

Kind dumped 45,485 pounds of sugar in Times Square to bring attention to the amount of added sugar kids are consuming.

The Share the Sunshine campaign put a surprising twist on a sampling program that helps expose new customers to the Sunshine energy drink.

Retailers to restaurateurs are creating immersive gamified sweepstakes that allow consumers to have fun, memorable interactions with their favorite brands.

Alignment between B2B sales and marketing teams is improving, increasing the opportunities for account based marketing, according to a new survey from Televerde.

Only 7.1 percent of marketers are truly satisfied with their organization’s marketing attribution efforts, according to a new report from the DMA.

Are you a B2B marketer feeling the pain? You’re not alone. We asked several of our speakers at this month’s B2B Connect to Convert summit what they thought were the biggest challenges facing B2B marketers today.

Webinars can be a great tactic to help inform a B2B audience about a product or service, if you keep the focus on education and avoid the hard sell.

A new study has found that the biggest challenges to growth fall around:

organizational structure, the role of data and the role of agencies.

Marketing automation is helping Prezi serve up relevant content to B2B prospects for its visual storytelling software.