Search Results For: data

  • Data & Analytics

    C-Suite Puts Emphasis on Customer Experiences: IBM Report

    Experience, personalization and data are taking center stage in marketing, according to IBM’s latest Global C-suite report.

  • Chief Marketer Tech Talk 3-6-18

    Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership March 6, 2018 The Impact of AI on Brands As AI begins to shape our daily lives, brands must consider how they shift their behaviors and interactions to meet customers’ evolving expectations. More… SPONSORED BY: The PRO Awards Is Accepting Entries Through March […]

  • digital advice
    Acquisition

    Trek Bicycle Increases Brand Consideration with Digital Advice

    A large range of specialized products posed a hurdle in the path-to-purchase
    of consumers who had little knowledge of bikes.

  • CM This Week 3-2-18

    Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership March 2, 2018 Stacy's Pita Bags Celebrate Women's History Month Stacy's Pita is showing its support for Women's History Month through unique packaging. More…   SPONSORED BY: The PRO Awards Is Now Accepting Entries Each year, the PRO Awards shines a global spotlight […]

  • conversational marketing
    Acquisition

    The Era of Conversational Marketing is Here

    Leading brands and experienced brand marketers are increasingly deploying messaging
    apps and chatbots to meet their conversational marketing needs.

  • agile CMO
    Acquisition

    The Fast Lane for CMOs: Growth, Speed, and Scale

    CEOs are looking for profitable growth, and they need an agile CMO to drive that agenda
    swiftly, and at a scale that matters. Speed is of the essence.

  • Chief Business Marketer (3/1/18)

    Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership March 1, 2018 C-Suite Puts Emphasis on Customer Experiences: IBM Report Experience, personalization and data are taking center stage in marketing, according to IBM's latest Global C-suite report. More… SPONSORED BY: The PRO Awards Is Now Accepting Entries Each year, the PRO Awards shines […]

  • purpose-driven marketing
    Acquisition

    Three Ways Brands Finding Purpose Are Also Finding Profit

    Purpose-driven branding. Micro-niche marketing. No matter what you call it, it’s undeniable that brands
    are increasingly pushing themselves to find purpose beyond their products and services.

  • time saving apps
    Digital

    Mobile First Indexing: How to Prepare Your Business

    Since smartphones have changed consumer habits, Google has announced that they are going to make the switch to mobile first indexing this year.

  • Chief Promo Marketer 2-27-18

    Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership February 26, 2018 The Era of Conversational Marketing is Here Leading brands and experienced brand marketers are increasingly deploying messaging apps and chatbots to meet their conversational marketing needs. More…   SPONSORED BY: The PRO Awards Is Now Accepting Entries Each year, the PRO […]