Search Results for: data
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Acquisition
3 Ways Sports Marketers Can Improve ROI
With the Super Bowl and the Olympics right around the corner, there’s no better time to
talk about how sports marketers can tap into some of the major trends affecting sports. -
Acquisition
How to Take Your Experiential Marketing to the Next Level
Build these four strategies into your next experiential marketing campaign to maximize your return on investment.
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Demand Gen
Hey B2B Marketers—Think More B2C in 2018
Want more success in B2B marketing? Start thinking like a B2C marketer. Here’s four ideas to get started.
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Facts & Figures
Marketing and Digital Advertising Convergence Increases: Report
Marketing and digital advertising teams are increasingly sharing budgets, tech purchases and responsibilities, according to a new report from Salesforce.
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Agencies
10 Disruptive Marketing Trends All Marketers Should Consider
Here are 10 trends excerpted from the new book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon.
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Digital
The Best of 2018 Influencer Marketing Trends
As the New Year kicks off, influencer marketing remains a hot topic with no shortage of 2018 top trends on the subject. Here’s what you need to know.
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Data & Analytics
6 Reasons to Keep Data Clean in 2018
Got bad data? Make keeping your data clean and current one of your new year’s resolutions in 2018.
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Digital
Creating Physical Experiences in a Digital World: 4 Tips
Consumers’ physical relationships and communications are bound to the digital world — and your brand experiences must be too.
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Technology
4 Predictions for Martech in 2018
Smaller budgets and an increased focus on the back office are among the top martech trends for 2018.
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Agencies
Data Analytics is a Team Sport—What Position Do You Play?
These five key data analytics positions guide clients through significant and complex
business decisions with each team member playing an essential role.