Try these four musts to improve ROI with influencer marketing.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% August 2, 2016 New Health & Wellness Influencer Network Brings Greater Reach to Marketers A new company, Wellness Amplified, offers a new opportunity for marketers to reach both digital and in-person credentialed health & wellness influencers with hundreds…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 29, 2016 Childish or Relatable? Emojis Run the Gamet in Brand Marketing Emoji use by brands has taken off in marketing, but what's the payoff: annoyance or appreciation? More…   SPONSORED BY: Arby’s “The Meat Mountain”…

In this article from Forbes.com, marketing leaders were interviewed about their views on the most important attributes needed to succeed in the digital world.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% July 27, 2016 Using Micro-Influencers to Create Word of Mouth Today, word of mouth marketing has become a healthy alternative to celebrity endorsement. Here's 5 tips to connect with these everyday micro-influencers. More… SPONSORED BY: Now Gain Access to Professionals with Purchasing Authority | ACCO Contact Mike…

Want to get started in account based marketing? Make sure your sales and marketing are aligned about which accounts are your top accounts and why.

To maximize your marketing attribution efforts, concentrate less on the absolute measures a touchpoint contributes to conversion, and more on the areas that impact results most.

Industry talk of device graphs can be seem cryptic, but if you are doing data driven cross-device marketing, it’s essential to figure out.

Typically the metrics of traffic, conversion and sales help gauge ecommerce success. But that doesn’t cut it, say experts, who argue the biggest mistake CMOs make is not seeing the big picture.

Obtaining the resources for optimal implementation of marketing tech investments is a challenge for many marketing organizations.