Search Results for: data

Are you so swamped with day-to-day work that you don’t have time to think beyond your daily to-do list? Here’s three tips to help drive innovation.

Marketing isn’t the only department in your company that sends customers email, and that means coordination is crucial to avoid burning out your database with duplicate messaging.

Here’s three tips marketers can use to ensure that their direct mail campaigns trigger a response and persuade people to buy.

To be effective, marketers must be able to gain the right insights from their data, and connect those insights to the buyer.

Protecting your brand in social media means protecting a channel you don’t own and can’t manipulate from risks and attackers you can’t see.

Here are four things that could improve if marketing approached things from a science-first perspective.

A strategy must be in place to leverage the large amounts of big data collected from analytics and
business intelligence applications. One solution is to tap into the power of natural language generation.

From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand.

B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.

Marketers know that having control of their social ad presence is important, but few have taken steps to ensure true ownership over their social data.