More than 80% of advertisers are using data to manage client/agency relationships. The use of such data has shown positive results and will continue to grow.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 1, 2016 Charting the Changing Customer Journey: Q&A  Chief Marketer talked with Wharton School Professor David Bell about the challenges digital marketers face when it comes to choosing the right tech to engage consumers in today's…

In a nutshell, CEOs are concerned with strategy, organization, revenue and cost. You should aim to be associated with marketing revenue.

As customer expectations have grown for instantaneous feedback and services from merchants and service providers, the job of the marketer has become infinitely more complex—and the need for accurate marketing data more imperative.

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Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 28, 2016 Nescafé “Mug Chain” Engages 15 Million So how did Nescafé drive 15 million to participate in its #GoodMorningWorld stunt on social media? More…   SPONSORED BY: Charting the Changing Customer Journey Download this special…

This article shares which sectors are adopting augmented reality and virtual reality technologies and how the advertising landscape is shaping up.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 27, 2016 Putting B2B Content Marketing into Context Creating connective pathways and creating context can help amplify the power of your B2B content marketing strategies, says Ardath Albee. More… SPONSORED BY: Add New Customers with SkillPath Contact…

Executive summary of IBV Study, Shoppers Disrupted - Retailing through the noise

By: IBM Length: 10 pages Type: Research Report Advancements in analytics have sparked renewed excitement in the consumer products (CP) industry. Maturing analytics capabilities are now delivering greater value across major CP functions including marketing, sales, merchandising, supply chain, and more. Thus helping CP companies become more consumer and customer focused in all aspects of…