Search Results for: data
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Acquisition
True Food Kitchen New CMO is Cooking up Some Modern Marketing
CMO Shannon Keller plans to move True Food Kitchen forward through strategic
brand initiatives, partnerships, events and innovative programs. -
Facts & Figures
Airport Advertising Reaches B2B Execs on the Go: Report
New research shows that airports present a key opportunity for B2B brands to connect with business decision makers on the go.
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Acquisition
The Newest Loyalty Incentive—Offering Stock in the Company
Domino’s, T-Mobile and Jet.com are among a small handful of companies that have
implemented a marketing strategy offering stock to their customers. -
Demand Gen
Using Content Marketing to Engage Audiences: Six Examples
Content marketing can help brands create an engaged, addressable database—
in 2019, that’s one of the most valuable assets any company can have.Tagged in: -
Acquisition
These 3 Brands Are Tapping Into a Powerful Differentiator — and You Can, Too
Best Buy, Glossier and Sur la Table are turning the customer experience
into an art form and redefining the rules to win by.Tagged in: -
Profiles & Campaigns
Food & Wine Debuts B2B Content Portal
Food & Wine launched F&W Pro this week, a new content hub
for professionals in the food and beverage industry.Tagged in: -
Agencies
Database Analysis Helps Lenox Identify Opportunities
A unified database across multiple channels is enabling Lenox to have a
single view customers and uncover insights for marketing opportunities. -
Acquisition
CMOs See Tech Migration, Digital Skill Sets as Key Issues
Key insights and input from conversations with 100 marketing
leaders reveal serious commitments for change. -
Facts & Figures
Measurement is Biggest ABM Challenge: Report
Finding the right accounts and measuring success are among the biggest hurdles when it comes to successfully implementing ABM.
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Acquisition
Free Coors Light for All Should Bud Light Attack … Again
This week, the beer battle continues as Coors Light unveiled a new
smart beer tap that lights up when “fueled by Bud Light negativity.”Tagged in: