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How B2B marketers are reallocating event marketing funds to other aspects of the marketing plan.

Marketing trends influencing business in 2020 according to executives at Persado and Adobe.

Brands must focus on adding value to consumers and ensure creative is adapted to reflect the crisis.

Six insights about D2C marketing culled from interviews with marketers at SmileDirectClub and Nested Bean.

Marketers are managing their expenses in this new coronavirus-impacted economy. Ad spend is down, and consumers are shifting purchase behaviors.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

How AI technology company GumGum has created new ways to engage customers and prospects.

According to a CMO Council report, 43 percent of marketers said only some of their content hits the mark.

How marketers respond during the coronavirus crisis can make a difference in determining how a brand is perceived in the long-term.

A list of companies that have jumped on the cause-marketing relief train during this unprecedented time.