Search Results for: data

Execs from top B2B firms like ingredients manufacturer Univar and component provider
Molex discuss the impact of agility and metrics on their organizations.

Both traditional and online-first brands need to look to attribution
measurement to see which channels provide the best marketing ROI.

Most presentations on brand strategy don’t typically begin with an apology,
but the market position of Boeing is anything but typical.

Many B2B marketers are increasing their investments in account based marketing.
Here’s 4 ABM trends to watch for the second half of 2019.

For AT&T Business, 5G is the next big thing, and it is using content
featuring everything from medical centers to Batman to bring the tech alive.

Optimizing customer experiences in a way that establishes loyalty can be
hard work and requires brands to truly understand their audience.

Rather than just bugging them for donations,
Arizona State is using a loyalty app to connect with alumni.

Carnival Cruise Line VP Partnerships Scott Becher prefers to engage with partners that
would like to reach his guests as much as he’d like to reach theirs.

Granular measurement enables marketers to evaluate individual channel performance,
and drill down to see the performance of each dimension within a channel.

Samsung is increasing its focus on the SMB segment, for phones, tablets and other devices.