Search Results for: data

What marketers can expect within the media and ad tech industries in the year ahead.

We spoke with Heinz Brand Director Ashleigh Gibson about how the company approached the authenticity factor so critical to the space while also adding value to the community.

    Friday January 7, 2022 Monday will see ESPN once again serve up a buffet of telecast options for the College Football Playoff National Championship Presented by AT&T pitting Georgia/Alabama at 8p. ESPN’s main telecast will headline the signature MegaCast production, with 13 different presentations on deck across ESPN networks. The primary telecast will […]

    Thursday January 6, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Esports Entertainment Group is going another round with Take-Two and the NBA 2K League, delivering talent analytics and scouting technologies to the league and teaming up for the new edition of the NBA 2K League Draft and […]

    Wednesday January 5, 2022 Tuesday saw Fanatics confirm that the company was acquiring Topps, with the purchase set to include all parts of its worldwide trading cards and collectibles business – both the physical and digital divisions – which sells in more than 100 countries and has physical operations in 10 countries. The […]

Our top editorial programs and interviews with high-level marketers made the list.

    Monday January 3, 2022 The New Year saw a rush of video tributes during NFL telecasts to the late John Madden, who passed away last week at the age of 85. “John Madden was an extraordinary man on so many levels,” said Madden’s former broadcast partner Al Michaels in a statement after the […]

It’s not surprising that event planners are being asked to show an ROI for their events with the sophisticated data-capture tools available with event technology. From event registration systems and RFIDs to online surveys and event apps, we’re able to collect and analyze mountains of valuable attendee information. The struggle becomes making sure to measure […]

The essential qualities and skills that aspiring CMOs should master along the road to the C-suite.

    Thursday December 23, 2021 Good morning! It’s Thursday and Esports Brief and last of the year! Happy Holidays! The Halo Championship Series kicked off the title’s return to esports with viewership records, as the Raleigh event peaked with 267,000 viewers while averaging 113,000 viewers throughout three days of play, per Esports Charts. Those […]