A report from Korn/Ferry takes a look at time spent and the age of C-suite roles and why CMO churn is so high.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 31, 2017 Tiger Beer Murals Made from Air Pollution Tiger Beer is touring murals created with ink made from air pollution. The tour begins next month in London and travels to Berlin, New York and Singapore.…

Only 20% of consumers say they feel special and recognized by a brand representative. Learn how to deliver a human customer experience to motivate shoppers.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 30, 2017 Putting B2B Marketing to the Test Testing is easier than ever in the digital age. Still, many marketers skip this vital step—and that's a mistake. More… SPONSORED BY: Expand Your Reach and Grow Your Revenue…

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% March 28, 2017 Social Spreads March Madness Marketing Beyond Hardcore Fans There's still time on the clock! For marketers looking to take advantage of the March Madness marketing opportunity, there are only three questions, and they all need…

There is a wide disconnect between data-driven agendas and data strategies and technologies? This CMO Council report offers the answers.

In a world where ‘post-truth’ was named Oxford English Dictionary’s word of the year, should marketers be challenging the claims and stats that surround us?

Augmented reality (AR) and virtual reality (VR) tech can move B2B prospects from their risk-averse, skeptical positions and show them what their world would look like after they have adopted your solutions.

Facebook recently set what it claims is a world record for transmitting intercontinental data, continuing a trend where the Web’s biggest names are advancing the future of the Internet.

Despite the wealth of data and tech at their fingertips, many marketers aren’t meeting expectations when it comes to cross-channel customer engagement.