How Tech Companies Are Remaining Connected to Clients With Live Events On Pause

Posted on by Chief Marketer Staff

Brand marketers that rely on live events and in-person meetings to generate leads and brand awareness are in a particularly tough place right now thanks to event cancelations to help mitigate Covid-19. But the need to reach customers and foster leads remains. As a result, some tech companies are getting creative with their approaches, AdExchanger reports.

One solution is to stay connected through social media. In lieu of dinners and networking that occurs at since-canceled trade shows, Internet advertising company Criteo is encouraging its sales teams to reach out to registered attendees on LinkedIn and Twitter and request virtual one-on-one meetings. Engaging with clients’ posts on social media is a way to build relationships with customers while in-person meetings are on pause.

Others are taking a more cause marketing-related approach. Computer software provider Cockroach Labs, another company that relies heavily on events to capture leads and generate awareness, has created a “virtual badge scan” that captures website visitors’ contact information through a landing page and in doing so makes a small donation to Women Who Code for each email address it records. A larger donation of $50 is promised to those who commit to a one-on-one virtual meeting with sales reps.

For a deeper dive into how the advertising technology community is grappling with coronavirus cancelations, read more.


Other articles you might enjoy:

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.
	
        

2023 LIST COMING SOON

CM 200

 

Click here to to view the 2022 winners!