Search Results for: data

YouTube unveiled “advanced contextual targeting” for marketers this week, a tool that promises to target viewers at a more granular level.

A recent CMO Council study looks at ways in which brand leaders are unifying the marketing and communications teams during these tumultuous times.

New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.

Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.

By Rachel Stockman, President, Law&Crime Law&Crime is relatively new to the production world, but in short order has seen success of its production arm on both linear TV with shows like Court Cam on A&E, and on streaming. We are also now launching our first syndicated daily show Law&Crime Daily across the country. Our successes, […]

Coinciding with the launch of a new Penthera white paper, Candace Bryan offers insights into the build-or-buy download conversation. The average OTT viewer spends over 100 minutes in OTT apps across a variety of devices each day—CTVs, laptops, and smartphones and tablets. As the list of OTT providers grows ever longer and the industry more […]

Apple has postponed the changes it is making to the use of its mobile ad ID technology until early next year.

Three considerations for product marketers when devising content to attract online buyers.

Insights and research marketers can use for gaming-focused campaigns.

A conversation with Garnter analyst Mike McGuire about investment in martech stacks, the importance of data ethics and martech innovation in the COVID-19 era.