Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership May 26, 2017 Hollister Launches Docu-Series on AwesomenessTV The AwesomenessTV and Hollister series follows seven high-school students as they wend through the school year and spend the summer traveling. More… SPONSORED BY: Masters of Brand Activation A full-day of content for marketers focused…
Effective use of first-party data has enabled video game company Electronic Arts to follow through on a brand promise of putting the needs of players first.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership May 30, 2017 Data Lets Electronic Arts Put Players First Effective use of first-party data has enabled video game company Electronic Arts to follow through on a brand promise of putting the needs of players first. More… SPONSORED BY: Masters of Brand Activation…
Targeted personas helped Capital One connect with developers to promote a new online financial technology portal.
An increased focus on predictive analytics helped SAP drive adoption for a new product and reached a specialized customer segment.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership May 26, 2017 Forget About Renting a Room, Airbnb Hosts Sweden's Archipelagoes and Vast Waterways The "Sweden on Airbnb"—"Free to Roam" campaign lists the country's vast public lands in the same style as a homeowner would post a listing. More… SPONSORED BY:…
Influencer marketing trends are affecting businesses of all sizes that use social media influencers to help spark conversations around products, promotions.
Hear from Sara Welch, Amazon shopper marketing lead, Kimberly-Clark, on how shopper marketing and the path-to-purchase meld to market U by Kotex FITNESS.
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership May 25, 2017 Capital One Engages Developers With Personas Targeted personas enabled Capital One to connect with developers to promote a new online financial technology portal. More… SPONSORED BY: Reach Business, Engineering & IT Pro’s w/ UBM Hi-Tech Database Contact: Anthony Carraturo at 914-368-1083…
Conversion is the top priority for marketers over the next 12 months, according to Hubspot’s newly released State of Inbound 2017 report.