Search Results for: data

Acquiring first-party data from consumers as an alternative to third-party cookies and data-tracking through apps is fast becoming a priority for digital marketers. Here is how large food and beverage companies are tapping celebrity-driven promotions and sales gimmicks to accrue that data in exchange for limited-edition merchandise and personalized products, according to an article in […]

How subscription programs can improve the customer experience.

Taking the pulse of marketers on the value–and impact–of integrated marketing and engagement strategies

Learn how leading B2B brands are using ABM strategies to reach the right decision makers in key accounts to increase marketing ROI

Findings, consumer expectations and concerns about the holiday shopping season.

SurvivorNet created custom content journeys for consumers using first-party data surrouning a sensitive topic.

Following are a few post-event highlights from the show, from executives at companies like YouTube, Cisco, Walmart and others.

CMO of game developer Scopely says performance marketing is about more than mathematics.

Three ways brands can tackle privacy-first marketing and win out in the end.

CDPs help marketers manage data compliance in the face of consumer privacy laws, but they have other use cases as well.