How Food and Beverage Brands Collect First-Party Data With Sales Gimmicks

Posted on by Chief Marketer Staff

Acquiring first-party data from consumers as an alternative to third-party cookies and data-tracking through apps is fast becoming a priority for digital marketers. Here is how large food and beverage companies are tapping celebrity-driven promotions and sales gimmicks to accrue that data in exchange for limited-edition merchandise and personalized products, according to an article in AdExchanger.

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