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CM Weekly 3.15.24

|  by Kaylee Hultgren

CM Weekly March 17, 2024 Don Julio Tequila is developing an app for the Apple Vision Pro, launching this spring, which will virtually transport consumers to Mexico to experience the brand’s four-part tequila-making process. Just a small portion of the public has the $3,500-device on hand, of course. But leading with high-tech consumer experiences was…

CM Weekly 2.18.24

|  by Kaylee Hultgren

CM Weekly February 18, 2024 While some businesses have eliminated the CMO role from their company org charts in recent months, fashion apparel brand True Religion has taken the opposite approach—and hired its first chief marketer. We spoke to CMO Kristen D’Arcy, who has numerous campaigns and integrations across music and sports to speak of…

CM Weekly 2.11.24

|  by Kaylee Hultgren

CM Weekly February 11, 2024 Doritos just launched its first international brand platform, “For the Bold in Everyone,” which champions self-expression, defying stereotypes and leaning into your passions. But this time, the target isn’t primarily Gen Z. The star of this creative is a grandma fulfilling her dream of driving a Monster Truck. “There was…

CM Weekly 2.4.24

|  by Kaylee Hultgren

CM Weekly February 5, 2024 “The trap that many mid-level marketeers fall into is [asking], what's the work that my boss wants, or my CEO wants? Or my CFO wants? They're important stakeholders, but your ultimate stakeholder is the consumer. And the work wins. So if you do fabulous things that are insightful and thoughtful…

CM Weekly 1.26.24

|  by Kaylee Hultgren

CM Weekly January 28, 2024 Crayola’s just-wrapped “Creativity Week,” now in its third year, provides free learning resources for parents and educators to spark kids’ creativity in the classroom. But the brand’s EVP of Marketing, Victoria Lozano, says it’s not limited to art class. “Where we see the most implementation is in classrooms, and it's…





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