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CM Weekly 5.5.24

|  by Kaylee Hultgren

CM Weekly May 5, 2024 There are passionate fanbases. And then there are WWE fans. A little taste of their rabid fandom: The first-ever WWE SmackDown event held in France, which took place earlier this week, reportedly registered a noise level that exceeded 100 decibels, which can result in hearing loss after prolonged exposure. Now…

CM Weekly 4.28.24

|  by Kaylee Hultgren

CM Weekly April 28, 2024 At a recent Axios event in New York City discussing the upskilling of today’s workforce with AI, Esty CEO and tech entrepreneur Josh Silverman shared the ways in which his team is using GenAI and machine learning, experimenting with customer service upgrades, fielding customer feedback and training employees on AI.…

CM Weekly 4.21.24

|  by Kaylee Hultgren

CM Weekly April 21, 2024 We spoke with Morgan Stanley CMO Allice Milligan last week, our latest Marketers on Fire pick, about her atypical journey to the C-suite, philosophies that guide her, how she markets to younger customers and innovative partnerships at the finance company. This week we’re bringing you part two of our discussion,…

CM Weekly 4.14.24

|  by Kaylee Hultgren

CM Weekly April 14, 2024 “Your path isn't always easy, but the only ceiling in life is the one that you give it. You can accomplish anything if you've got determination, some grit, some vision for where you want to be, and you think about how you can do something versus if you can do…

CM Weekly 3.31.24

|  by Kaylee Hultgren

CM Weekly March 31, 2024 SeaWorld has launched its first brand campaign in several years to coincide with its 60th year in business. The campaign’s hero creative, dubbed “So Many Worlds to Love,” takes you through a day at the theme park through the eyes of a real family, while pointing to multiple “worlds” within…

CM Weekly 3.24.24

|  by Kaylee Hultgren

CM Weekly March 24, 2024 Mastercard will launch the second iteration of its Artist Accelerator program next month, which equips emerging artists with tools to thrive in the digital economy, including merchandizing, marketing, monetization and promotional skills. New to the program this year is a partnership with live touring series and music discovery platform OnesToWatch,…

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