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CM Weekly June 30, 2024 Though celebrating 150 years in operation in 2024, security company ADT continues to evolve and innovate within its category. It’s in the midst of a marketing transformation encompassing technological innovation, new media allocation, customer communications and—most importantly—its go-to-market strategy. Here’s our conversation with DeLu Jackson, Executive Vice President and Chief […]

We spoke with ADT’s DeLu Jackson about the company’s transformation, challenges and innovations.

1 Engagement Brands on Fire: Instagram Experiential Lead on 'Reels Cinema' at Cannes Lions We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more. READ FULL STORY 2 Digital Marketers on Fire: Jerri DeVard, CEO and Founder of the Black Executive CMO Alliance (BECA) […]

CM Weekly June 23, 2024 “It is not just about the imagination and the beauty that creativity fosters—it has real business impact. And what we're focused on, ultimately, is return on investment to our advertisers. We also want people to be inspired and reconsider 9:16 video as something that is worthy of creation.” —Damien Baines, […]

We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more.

CM Weekly June 16, 2024 “It is really important that you, as a leader, understand that your role is to inspire and motivate. It's not about what it is you do, but how you do it. You have to get outside of yourself and recognize that the true measure of success is not about what […]

The 2024 American Advertising Federation Hall of Fame inductee shared her thoughts with us on mentorship, the status of Black representation in the marketing industry, the importance of influencer marketing and more.

CM Weekly June 9, 2024 The North America-based United Soccer League, which encompasses several men’s and women’s leagues, a player development academy and a national youth platform, recently experienced its busiest matchday in its 38-year history, amounting to 72 games across four of its leagues over the course of 12 hours. It’s a big win […]

We spoke to the USL CMO, Greg Lalas, who is determined to grow the league’s properties through taking a grassroots, community-first approach to storytelling.

CM Weekly June 2, 2024 Powdered hydration brand Liquid I.V. recently debuted a new visual identity to kick off the summer season, accompanied by a summer brand campaign, a Formula 1 Miami Grand Prix sponsorship, festival activations and a 360 marketing campaign across social, influencers, retail media and beyond. We spoke with Brittany Shaw, Liquid […]