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A how-to for marketers to protect mobile consumer data while providing increasingly relevant information and offers to benefit consumers.

Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.

Here’s five ways to create online sweepstakes that are beneficial to both the brand and the consumer.

Marketers know what lead generation is, but too many of them don’t know how to do it well, especially with the landscape quickly evolving. That’s why Dave Scott, CEO and founder of Marketfish, decided to literally write the book on lead generation, “The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI.” We […]

An integrated campaign combining social media, direct mail, a microsite and a little humor helped solutions provider Logicalis reach IT decision-makers.

On Thursday, Groupon booted Andrew Mason from his seat as the daily-deals company’s CEO, less than a day after it announced disappointing fourth-quarter results and a tepid forecast for the first quarter of 2013. While less than surprising, Mason’s firing marks the end of an era filled with offbeat humor, bad accounting and controversial Super […]

Players who cheat contests are a real concern for agencies and brands. Learn the most vulnerable elements, how these elements get hacked and how to prevent attacks.

CPGs examine their customer data more closely and push to apply their loyalty-program analytic standards to mass advertising.

Jumptap’s “MobileSTAT (Simple Targeting & Audience Trends)” report for July includes the finding that automotive brands led all verticals in mobile ad spend in the first half of 2012. Also, Android and iOS continue to leave very little of the smartphone market pie for its competitors. According to Jumptap, Android claimed 48.9 percent of the […]

No matter how well prepared they were, Warner Bros. could never have predicted the horrible tragedy in Aurora, CO during an opening night showing of “The Dark Knight Rises.”