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In this article, Anand Swaminathan and Brian Gregg of McKinsey & Company discuss
three capabilities–collaboration, analysis and talent.

Gen Z may be moving in on Millennials as the go-to-market of choice,
but marketers may want to take a second look at silver surfers.

Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.

Take a spin with Event Marketer through the best of the year’s auto activations—
Acura, Cadillac, Lincoln, Ford, Honda and others.

An Ikea ad in China was pulled after it was called sexist by some viewers.

The process of buying martech can be complicated. The promises of many vendors sound too good to be true, but the pull of additional revenue is so strong companies often jump in without doing their homework.

In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer.

Performance creative focuses on optimizing ads toward a primary action-based goal. To ensure effectiveness, keep these three vital tips in mind.

Planning for a social media crisis is becoming the norm, just like the fire department might practice emergency drills in the event of a high rise fire.

Marketing in the insurance space tends to highlight the negative, but Hiscox looks at the upside to taking risks in its new “I’m Possible campaign.