Search Results for: Marketers on Fire

A conversation with Sperry’s CMO about the evolution of the brand, fashion merchandising strategies, data use cases and more.

We spoke with Drone Racing League’s CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.

Friday May 20, 2022 DAZN and Golden Boy sealed a multi-year, multi-fight partnership designed to “deliver championship boxing and unearth the next generation of boxing talent.” The venture expands on the relationship first inked in 2018 with a five-year deal. The partnership will include championship fight nights alongside a new prospect development series titled Golden […]

  Thursday May 19, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. 100 Thieves revealed its newest endeavor, developing its own video game, known at the moment as Project X. Company CEO Matthew ‘Nadeshot’ Haag and 100T President & COO John Robinson announced the new vertical, citing a list of […]

Monday May 9, 2022 After the past week delivered new WNBA and NWSL seasons begin with great fanfare, Reagan Carey, with decades of experience at USA Hockey and with the NHL’s Atlanta Thrashers and NBA’s Atlanta hawks, assumed the helm as the new commissioner of the Premier Hockey Federation. The PHF has made some landmark […]

Friday May 6, 2022 Netflix and Formula 1 locked in a double for popular series, Formula 1: Drive To Survive, renewing the series for a fifth and sixth season on the platform. Season 4 of the breakout hit, drew the show’s biggest audience to date and broke into the weekly Top 10 in 56 countries. […]

Pepsi CMO Todd Kaplan shared tips and considerations for the experiential industry.

We spoke with Amy Summy, Labcorp’s first CMO, about its new campaign, how its purpose has evolved and the company’s strategy for growth.

Monday April 18, 2022 When one thinks of the word “gaming” these days, two areas typically come to mind – gambling and esports. However, one area that saw a boom during the pandemic was in traditional games, from board games to chess, an area that has continued to expand as the digital space continues to […]

  Thursday April 7, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Verizon is jumping in to become a founding partner of Riot Games’ League of Legends: Wild Rift esports for North America. The brand will become the exclusive 5G network and wireless services provider of the Wild Rift North […]